VMware infrastructure under your own name

Over the past few months, more clarity has emerged regarding the restructuring of Broadcom's partner channel. The discussion initially focused primarily on shared environments and multi-tenant platforms. This is logical, as that is where the most immediate shift occurred: only selected Pinnacle partners are permitted to offer consolidated VMware services.

However, there is another issue that has received less attention but actually affects more parties. Dedicated VMware environments that you host on behalf of clients also require authorized partner status. Whether shared or dedicated makes no difference in this regard.

For many CSPs, this means that an issue they thought they had under control is proving to be more complicated than expected.

Written by
Ron Boscu
&
Posted on
26
-
05
-
2026
2024
Written by
Ron Boscu
&
Posted on
26
-
05
-
2026
2024

What else is at stake?

For parties that have built their own infrastructure proposition, the restructuring of partner status at Broadcom is not just a licensing issue. It strikes at the core of how their service delivery is structured.

Anyone who has purchased and managed their own hardware has built more than just capacity. Gold or Platinum status with Dell or HP is no minor detail. It means better purchasing terms, priority support, and a direct relationship with the manufacturer. That status is the result of consistent investments over several years. It disappears as soon as the purchasing volume drops, and that has consequences that reach far beyond the VMware license itself.

Furthermore, hardware in this sector is rarely fully owned. There are many leasing arrangements. These contracts are not easily transferable, and their terms rarely align with the deadlines set by Broadcom.

And then there is the proposition itself. CSPs that have been serving clients for years with their own platform, their own engineers, and their own management processes did not build that overnight. That is not an asset you simply hand over. It is the core of what distinguishes an organization in the market.

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Two market trends

In conversations with CSPs and end clients, it is striking that the market is moving in two directions. A portion of workloads will move away from VMware in the coming years. Not because VMware falls short as a platform, but because licensing costs have risen sharply and alternatives for certain applications have become mature enough.

But another portion simply cannot. Business-critical applications that are deeply integrated into VMware architecture, environments where certification or compliance requires a specific platform, or workloads where migration poses a risk that no one wants to take. For that part of the landscape, VMware remains the reality. And so, the question remains how to organize this in a workable way leading up to the spring of 2027, when Broadcom's new program rules come into full effect.

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A path that fits what is already in place

CSPs that want to retain their client relationships, who do not want to overhaul their proposition overnight, and who do not want to give an external party access to their platform are taking an understandable and rational position. This is not stubbornness. It is protecting what has been built.

At the same time, standing still is not an option. The spring 2027 deadline may sound far away, but large environments do not migrate in a few months. Leasing arrangements take time to resolve. And clients deserve clarity about what will happen to their environments.

What does help is using insight as a starting point. Which workloads can be moved off VMware and which cannot? How are licenses structured and when do they expire? What are the consequences for the hardware and the associated vendor relationships? Only when that picture is clear can choices be made that suit the organization and the customers who depend on it.

This requires a tailored roadmap. Not a standard migration to a new platform, but an approach that respects and uses existing hardware, current contracts, and customer propositions as a starting point. For some environments, this means a phased transition to a Pinnacle partner as the underlying layer, while keeping your own services and customer relationships intact. For others, it is primarily a compliance and lifecycle issue, where the existing infrastructure continues to run in a controlled manner for as long as possible.

Licenses are not an end in themselves

Fundaments is a Broadcom VCSP Pinnacle Partner and has been working with VMware infrastructure for over 25 years. This position provides access to licensing structures, technical support, and direct lines to Broadcom that are relevant to parties currently facing these questions.

However, the approach is explicitly not to score licenses or pull environments onto a single platform. Fundaments will not buy hardware located at another party. Nor is it expected that every CSP will move their workloads to the Fundaments VCF platform. That fits some situations, but certainly not all.

What Fundaments does offer, is an honest conversation. No standard proposition, no commercial pressure. Just engineers and specialists with 25 years of VMware experience who know the situation, understand what is at stake, and help think through what is feasible.

Always close by means: accessible when needed, in the way that suits what an organization wants and needs itself.

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