Hock Tan stated that they have listened closely to all the feedback received and understand the importance of making products not only better but also more user-friendly and better integrated. According to Tan, they have been working hard on this, and it is being showcased this week at VMware Explore.
He also indicated that everything will be different from how it has been: it is about running a business effectively, not just chasing 'bright shiny objects'. Tan used this to bridge to the 'bright shiny objects' that companies saw in the public cloud 10 years ago, which resulted in a 'Public Cloud first' strategy. However, we are now seeing that this strategy has led to several pain points. Tan identified the following three:
- Cost: the costs of public cloud, which are often much higher than companies expect.
- Complexity: the complexity of managing the public cloud and the additional layer that needs to be maintained.
- Compliance: maintaining control over data and how it is governed is more complex in a public cloud.
Based on this development, Tan identified a trend he is seeing: companies are pulling their workloads out of the public cloud and moving them back to the private cloud.

With this trend, Broadcom is demonstrating that Private Cloud will be the answer for all corporate clouds, whether it concerns infrastructure or services; this is being fulfilled by the Private Cloud solution from VMware by Broadcom. As Tan says: “The Future of the Enterprise is Private”.

Of course, public cloud will remain necessary for flexibility and scalability. Additionally, the ability to move applications between private and public clouds is an important topic. But to realize all of this, there is work to be done: when looking at private cloud, innovation has been limited. The traditional setup of compute, storage, and network often exists in silos within an organization, meaning a solution like an application or server has to pass through many layers.
This is why VMware by Broadcom introduced VMware Cloud Foundation: merging these silos ensures improved collaboration, enhanced security, operational efficiency, and, consequently, cost savings.

Cloud Foundation offers a solution where a complete catalog of services can be delivered (see also Larik-Jan's blog post about the Swiss Army knife). Services are built on top of Cloud Foundation and can therefore be easily consumed. This includes not only private AI, Kubernetes containers, and advanced security, but also continuity services such as disaster recovery and workload automation.

From this starting point, Tan promised a commitment to the VMware community. The first phase of simplification is complete, and from there, products are being developed on top of VMware Cloud Foundation. Furthermore, investments are being made in the partner ecosystem so that knowledge and the operationalization of services can reach organizations through partners.

Broadcom's strategy reinforces our focus on private cloud and confirms our choice to guide customers toward our private cloud. With VMware Cloud Foundation, we are accelerating our service offering. Are you thinking about AI applications or container workloads? Everything is possible in a solid private cloud from Fundaments. As the first recognized partner in the Netherlands with a sovereign cloud, we ensure your data—the crown jewels of your organization—is secure.
With our people, processes, and technology partners like VMware by Broadcom, we set up your private cloud securely and robustly, and as a partner, we remain close to your organization.
Want to know more? Our Cloud Experts are happy to help. You can reach them directly by calling 088 4227 227 or emailing info@fundaments.nl.